OWN A WETZEL’S PRETZELS FRANCHISE

Explore a pretzel franchise opportunity with a growing North American brand. With a flexible format and easy-to-manage operations, Wetzel’s Pretzels offers a delicious opportunity for seasoned and aspiring entrepreneurs.

FRESH. SIMPLE. FLEXIBLE.

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A TWISTED HISTORY OF DELICIOUSNESS TO BUILD ON

Every Wetzel’s Pretzels franchise is rooted in the original vision of its founder. Our super-premium pretzels are made with fresh dough and baked right in-store, delivering a fun, flavorful experience in every bite.

With 25+ years of franchise experience and more than 390 locations, we’ve developed the tools and brand strength to support our franchisees in establishing strong, locally-owned businesses.

It’s more than just Pretzels

WHY INVEST IN
WETZEL’S PRETZELS?

From Pizza Bitz to lemonade, everything we make is made with only the freshest ingredients. Wetzel’s Pretzels are seen on TV and in the hands of celebrities. We’re ideal for investors looking for a simple business that is easy to start, easy to run, easy to scale and proven profitable.

UNMATCHED FRANCHISE SUPPORT

We’ll be heavily involved in supporting you from site selection to opening with a dedicated team and experienced partners.

DEVELOPMENT EXPERTISE

With 25 years of knowing what makes a Wetzel’s site successful, our team helps identify sites or review your submissions to make sure they meet our criteria.

PROCESS ASSISTANCE

We’ll guide you throughout the site qualification process and do market tours of real estate with you as needed. You will receive all the benefits of partnering with a leading franchisor.

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SUCCESS IS LITERALLY IN YOUR HANDS

As one of the fastest-growing franchise opportunities in the industry, Wetzel’s Pretzels is seeking qualified Franchisees to bring the Wetzel’s brand of handheld happiness to their community.

LET’S DISCUSS YOUR PERFECT OPPORTUNITY

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* Fee may differ depending on lease term

** Fee may differ depending on real estate

*** Estimation, subject to good networth and credit

PREFERRED REQUIREMENTS

To ensure our owners can be as successful as possible, we prefer Wetzel’s Pretzels candidates to have:

$35k

Franchise Fee

10 Years

Term of the Franchise *

$350k to $450k

Initial Investment **

35%

Personal Investment ***

2%

Royalties

2%

Corporate Advertising Fee

* Fee may differ depending on lease term

** Fee may differ depending on real estate

*** Estimation, subject to good networth and credit

JOIN THE PRETZEL FRANCHISE

We make dough from scratch, hand rolled & fresh baked every 30 minutes, with only the best ingredients. We promise this to our guests and it’s something we never compromise on.

That’s what makes the Wetzel’s Pretzels franchise stand out — freshness isn’t just a promise; it’s our process.

75%

of consumers say they are willing to pay a premium for fresh food items.

88%

of adults say they are snacking more* (State of snacking a 2020 Global Consumer Trends Study by The Harris Poll and Mondelez International)

AN AWARD WINNING BRAND

As the America’s leading premium pretzel chain, Wetzel’s Pretzels has earned numerous accolades.

This is a great opportunity for Wetzel’s Pretzels Canada franchisees
to capitalize on this growing trend

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WETZEL’S PRETZELS FRANCHISEE TESTIMONIALS

“Wetzel’s leadership is very responsive and accessible, and they make sure their franchisees succeed.”

Jung Cho

17 -year Mutli-Unit Franchise Owner

“I have tried running other fast-food franchises,and none of them compared to Wetzel’s in terms of ease of operation and profitability.”

Sai Hossain

Multi-Unit Franchise Owner

“The ease of operation, cost of goods, training opportunities and return on investment are all things that attracted me to Wetzel’s Pretzels.”

Portrait of a smiling man in a casual sweater outdoors.

Ron Reger

Multi-Unit Franchise Owner

READY TO OWN A WETZEL’S PRETZELS FRANCHISE? LET’S FIND THE PERFECT LOCATION TO GET YOU STARTED

Get Started
Get Started

QUESTIONS ABOUT FRANCHISING?

The standard franchise agreement matches the restaurant lease agreement. The majority of restaurant lease agreements are normally of a 10-year duration, this is typically co-terminus with the expiry of the lease.
Yes. We have a team of designers and construction professionals to aid in the construction process.
Weztel’s Pretzelsis supported by the majority of national banks in Canada. Wetzel’s Pretzels does not provide financial assistance although can recommend certain financial institutions to partner with. Wetzel’s Pretzels will be guiding you throughout this process so that you are able to achieve the desired outcome.
When you join Wetzel’s Pretzels, you’re a part of a franchise with a plethora of advertising, business coaching and marketing support. Our team is built of highly experienced marketing experts prioritizing excellent brand visibility in each market.
Yes it is possible to select your own location, although Wetzel’s Pretzels will need to approve of the site. It’s essential to work closely with Wetzel’s Pretzels real estate team who are experienced in commercial real estate and restaurant properties. We can help you navigate the complexities of finding the right location and negotiate favorable lease or purchase terms. Additionally, conducting a comprehensive feasibility study and business plan can provide further insight into the viability of your restaurant in a specific location.
Wetzel’s Pretzels ensures that franchisees can learn the basic skills necessary to successfully operate their restaurant. The inital 2 weeks training is in Pasedena, Californa. in addition to that we have online training through MTY University for one week.