MUCHO Burrito is one of Canada’s fastest-growing Mexican food franchises, delivering fresh, customizable, and flavourful meals since its first location opened in 2006. With a focus on Made-in-Casa toppings and high-quality ingredients, the brand has expanded coast-to-coast, consistently attracting loyal customers and cultivating a strong repeat business base.

As the Mexican food market continues to grow, the demand for fast-casual dining options that combine convenience and quality has never been higher. According to a market research report by Market Intelo, the global Mexican food market is projected to reach $98.7 billion by 2033 with a robust compound annual growth rate (CAGR) of 6.7% during the forecast period. Consumers are increasingly seeking fresh and vibrant dining experiences, and MUCHO Burrito is well-positioned to meet this demand, thanks to its strong brand recognition and loyal customer base.

With over 19 years of experience in the Canadian market, MUCHO Burrito has perfected the art of providing the best of Mexican cuisine in a fast-casual dining format. The brand’s appeal spans both urban centers and non-traditional locations, including airports and suburban areas, providing franchisees with opportunities in diverse, high-growth markets.

In this blog post, we’ll dive into the franchise fees, steps to ownership, and the unique benefits of becoming a MUCHO Burrito franchisee.

The Advantages of Owning a MUCHO Burrito Franchise

Owning a MUCHO Burrito store means becoming part of a family of food lovers, all united by a shared passion for serving quality Mexican cuisine. Our recent expansions in Ottawa and Vancouver demonstrate the brand’s growth into both urban and suburban markets, showing the broad appeal of our business model. Whether you aim to serve large volumes of customers in bustling city environments or want to establish your store as a beloved local spot in your community, MUCHO Burrito is designed to cater to both.

For example, our YYC Airport (Calgary International) location was our first airport store, catering to 24,000 airport employees and 18 million annual travellers. It also introduced MUCHO Burrito’s first-ever breakfast menu, expanding our brand’s potential by tapping into different dayparts.

In Kitimat, BC, we opened our first MUCHO Burrito inside a gas station, proving the brand’s ability to adapt to non-traditional locations and smaller markets, while still serving our signature fresh, flavourful meals.

Best part? At MUCHO Burrito, you won’t be navigating the journey alone. Our comprehensive training, marketing support, and operational guidance are rooted in a deep respect for the food we create and the experiences we provide. With the ongoing support of MTY Group, the powerhouse behind MUCHO Burrito, we’ve been able to guide franchisees through every milestone we’ve celebrated, helping them turn their dreams into reality. From site selection to grand opening support, we work closely with franchisees to ensure each step is carefully planned and executed, aligning their ideal operational structure with their best capabilities.

Stand Out Menu

At MUCHO Burrito, our menu is crafted to be both fresh and flavourful while standing out in the competitive fast-casual dining landscape. Each dish is made with love, meticulous attention to detail, and a commitment to using high-quality ingredients. Here are some of our customer favorites that we’d love to introduce you to.

Signature Dishes That Define MUCHO Burrito

• Signature Burritos: Our flagship dish, the MUCHO Burrito, is a bold combination of freshly prepared fillings wrapped in a soft, warm Flour Tortilla. From chargrilled corn to house-made salsas, each bite offers a unique burst of flavour.

• Customizable Bowls: For customers looking for a lighter option, our MUCHO Burrito bowls offer the same great flavours without the wrap. Choose your protein, toppings, and sauces to create the perfect meal.

• Tacos: Our soft and crispy tacos are perfect for anyone craving the perfect bite. With a variety of proteins like Ancho-ground beef and Shiitake Carnitas, they’re as delicious as they are customizable.

• Breakfast Menu: Available at select locations, our breakfast burritos offer the perfect start to your day, featuring fresh, flavourful ingredients wrapped in a tortilla.

Franchise Investment Details: What You Need to Know

Starting a MUCHO Burrito franchise means joining a family that values quality and sustainability. Here’s a breakdown of the investment you’ll need to get started:

• Franchise Fee: $35,000. This fee grants the rights to operate under the MUCHO Burrito brand, including access to our proven systems and support.
• Approximate Investment: Ranges from $450,000 to $575,000, depending on the location and market specifics.
• Net worth above $300,000.
• Minimum Unencumbered Cash: Approximately $150,000

Ongoing fees include a 6% royalty fee and 4% advertising fee, which are allocated towards national marketing campaigns and local initiatives designed to keep MUCHO Burrito at the forefront of consumers’ minds. Please note that these fees may and will vary over time. For the most up-to-date information, contact our team or submit an inquiry through our website.

Steps to Ownership: How to Become a MUCHO Burrito Franchise

Becoming a MUCHO Burrito franchisee is an exciting journey, and we’re here to guide you every step of the way. Here’s a detailed look at the franchise ownership process:

1. Initial Inquiry and Franchise Application

Your journey begins when you submit an initial inquiry through the MTY Franchising website. After we receive your inquiry, a franchise sales coordinator will reach out to discuss your interest in owning a MUCHO Burrito franchise. If the opportunity aligns with your goals, we’ll invite you to complete the full franchise application form, where you’ll provide details about your background, goals, and qualifications.

2. Review and Approval

Once your application is submitted, our team will carefully review it to ensure you align with the MUCHO Burrito franchisee profile. We’ll assess your business acumen, financial qualifications, and enthusiasm for the brand. 

3. Location Selection and Restaurant Setup

Selecting the correct location is crucial for your success. MUCHO Burrito’s real estate experts will work closely with you to identify prime spots in areas with substantial foot traffic and growth potential. Whether you’re considering a location in a high-traffic urban centre or a non-traditional space like an airport or gas station, we’ll guide you through every step of the site selection process. Once your location is secured, we’ll help you set up your MUCHO Burrito restaurant, ensuring it aligns with our brand’s look, feel, and operational standards.

4. Training and Onboarding

Once your location is ready, it’s time for training. You’ll participate in a comprehensive training program that covers everything from day-to-day operations to marketing strategies. This program is designed to build your confidence and competence so you’re fully equipped to run your MUCHO Burrito franchise successfully. MTY also provides ongoing support, ensuring that you have the tools needed to thrive in the competitive Mexican food franchise market.

5. Grand Opening and Beyond

The grand opening is just the beginning. MUCHO Burrito provides marketing support for your opening, helping you attract customers and make a strong entrance into your local market. We also provide operational assistance to help you grow and thrive in the long term. We view this as a partnership, and our goal is to ensure you have everything you need for lasting success.

The Support of MTY Group: Franchise Guidance with a Proven Track Record and Supply Chain Agility

MTY Group, the powerhouse behind MUCHO Burrito, offers franchisees comprehensive support at every step of the journey. With over 40 years of experience, MTY has established a reputation for guiding franchisees toward success, providing the tools, resources, and expertise necessary to thrive in the competitive fast-casual dining industry.

Here’s how MTY ensures franchisee success:

• Marketing Support: MTY provides national and local marketing support, including seasonal campaigns, promotions, and advertising initiatives that help franchisees build brand awareness and attract customers. With MUCHO Burrito’s established brand recognition, franchisees benefit from ongoing support in reaching local markets.
  
• Real Estate & Site Selection: MTY’s real estate team will work closely with franchisees to identify the best possible locations, taking into account foot traffic, target demographics, and growth potential. The goal is to find a location that maximizes exposure and customer volume.
  
• Ongoing Support: MTY’s commitment doesn’t end after the grand opening. Franchisees receive continuous operational support, enabling them to navigate challenges and make adjustments as needed to ensure long-term success. From inventory management to staff training, MTY is always ready to provide guidance and support.
  
• Supply Chain Agility: One of the key advantages of working with MTY is its supply chain agility. MTY ensures that MUCHO Burrito franchisees have reliable access to high-quality ingredients through a flexible and efficient supply chain, even during times of disruption. This allows franchisees to focus on running their operations smoothly.

Success Stories: What Franchisees Are Saying

Don’t just take our word for it — MUCHO Burrito franchisees across Canada have shared their success stories, praising the brand’s unwavering commitment to quality and customer service. 

One franchisee shared, “MUCHO Burrito has always been able to maintain their promise to deliver fresh, healthy and tasty offerings to their guests(…)

Momentum is consistently maintained by regular and prompt marketing initiatives. Our location consistently draws guests to our welcoming doors despite a more challenging business landscape, which directly serves as a validation of every coherent effort being put forward by the Franchisor-Franchisee team at MUCHO Burrito.”

Rajal, also a MUCHO Burrito franchisee, shared, “The emotional connection I feel as a franchisee is unmatched. Witnessing the joy on children’s faces when we deliver free lunches and hearing regular customers rave about our burritos fills me with pride. MUCHO Burrito is truly about collaboration over competition, empowering franchisees with autonomy and support while fostering a sense of community. Joining MUCHO Burrito has not only changed my life but also allowed me to make a meaningful difference in my community.”

These stories are a testament to the strength of the MUCHO Burrito system and its ability to help franchisees thrive.

Is MUCHO Burrito the Right Franchise for You?

If you have a passion for Mexican cuisine, customer service, and a hands-on approach to business, a MUCHO Burrito franchise could be the perfect fit for you. The brand offers family-friendly hours, making it an appealing option for those looking for a better work-life balance. Franchisees who succeed in the MUCHO Burrito system are those who embrace the brand’s dedication to quality, innovation, and customer satisfaction.

Conclusion: Your Next Step to Franchise Success with MUCHO Burrito

In conclusion, MUCHO Burrito is a proven and exciting franchise opportunity, supported by MTY’s experience and expertise in growing brands, as well as the nearly two decades of brand love in the market. The brand’s dedication to quality ingredients, innovative menu options, and customer loyalty makes it a solid investment for aspiring franchise owners.

If you’re ready to take the next step in franchise ownership, visit MTY Franchising’s website to learn more about investment details, franchise fees, and the steps to becoming an owner. Begin your journey with the right partner; our team is prepared to alleviate your doubts and provide you with the support you need.

FAQs

Frequently Asked Questions (FAQ)

Can I own a MUCHO Burrito franchise and continue working at my job?

At MTY Group, when an owner is present full-time, the restaurant offers the best quality food and customer service. Most of our brands require one shareholder to be an owner-operator.

What ongoing fees do I need to be aware of?

Ongoing fees include a 6% royalty fee and a 4% advertising fee. These fees help support our national marketing campaigns and local initiatives designed to build brand awareness and drive traffic to your store.

How much support will I receive from MTY Group?

MTY Group offers extensive support to franchisees, including site selection, comprehensive training, marketing assistance, and grand opening support. You’ll have everything you need, from the first step to long-term growth.

What makes MUCHO Burrito different from other Mexican food franchises?

MUCHO Burrito stands out because of our commitment to fresh ingredients, authentic Mexican flavours, and a customizable menu. We also take pride in our Made-in-Casa toppings, which add a unique touch to our meals, keeping customers coming back.

Can I open multiple MUCHO Burrito locations?

Sure! If you prove successful with your first location, there are opportunities to expand and open multiple MUCHO Burrito locations, whether in the same city or in new markets. Multi-unit ownership is a path that MTY’s experts are familiar with and can guide you through.